11 Tips for Appearing at Google Definitions

What should you do if you want your website to appear as the one that defines keywords? Just follow these 10 simple tips:

1. First, put the word to define, followed by the definition.

2. Make the definition unique.

3. < p >, < tr >, < li >, and < br > are treated as separators between definitions.

4. Put the keyword to define and the definition inside the same paragraph. These have to be the only words in that paragraph, or use < dl >, < dt > and < dd > to specify lists of definitions; these are HTML tags.

5. Pagerank of the document where you list the definition will make your definition rank higher than others.

6. Differentiate the keyword to define by using < b >, < strong >, < em >, < code >, or < span >.

7. Separate the keyword to define from the definition with a : or -.

8. Use the words glossary, definitions, dictionary, what is, and canonical forms of those as Title tag, heading tags, and on the URL.

9. Remember to put more than 5 definitions per page; if not, they will be discarded.

10. Don't start a definition with the word "see" or it will get discarded.

11. Don't capitalize the first letter of the definition.

Types of Supplemental Results

These are some of the types of supplemental results you may encounter when running a site:domain.com search:

> Previously indexed pages are dropped, leaving only supplemental copy behind. In this case, your page didn't "go supplemental" due to any obvious duplicate content reasons. Instead, your problem could be due to lack of PageRank or a bad outbound link to a crap site that reduces your page's trust score. A few high quality inbound link may set things straight.

> A Page triggers a duplicate content filter and is flagged as supplemental. These pages will not return to the main index or dropped completely until Supplementalbot recrawls your pages. The key here is not to have Google mistake good pages for duplicates.

> Pages that are correctly indexed show up as supplemental depending on the search. Google keeps several copies of the same page, older copy usually stored in the supplemental index. When a page content changes, some queries can return pages listed in the main index as a supplemental result.

> Recently crawled supplemental pages with fresh cache yet to be evaluated. The two processes (refreshing the supplemental index, and evaluating them for re-inclusion into the main index) happen separately. Therefore, if you see some pages with recent cache dates listed as supplemental, it doesn't necessarily mean it will stay supplemental for long.

Avoid Supplemental Index in Google

The number of supplemental results you have on your site depends on the quantity and quality of links from other domains linking to your site - otherwise known as PageRank - and how that juice is distributed throughout your site.

1. Improve a page's PageRank by getting more quality, relevant inbound links.

2. Improve PageRank distribution by optimizing internal links.

3. Maintain a natural link profile to prevent inbound link devaluation.

Simply put, improve a page's PageRank by getting more quality, relevant inbound links.

> Install a 301 redirect in .htaccess from non-www to www

> Install a 301 redirect from /index.html to /

> Don't link to http://www.domain.com/index.html.

> Install META ROBOTS=NOINDEX on duplicate pages.

> Check the web for copies of your page.

> Prevent multiple URLS from referring to the same page.

> 404 invalid urls. For example, if your site is dynamic, make sure URLs like don't return a status 200.

> Get rid of long session IDs.

> Too many parameters in your URL.

> Don't put the same content on multiple domains.

> Use unique TITLE/META description tags.

> Make sure your META description tags are no shorter than 60 characters.

> Move navigation below content in your source.

> Get rid of TABLES. Use CSS.

> Store CSS/JS in external files.

> Validate your page.

> Start off your main content with a H/P combination to make the most important part of your page easy for Google to find.

> Beef up your page.

5 Ways To Get a New Site Indexed In Google In 48 Hours Or Less

1. Make sure you’re part of an active webmaster forum (like Digital Point, Sitepoint, etc..), and actively promote your new site in your signature section.

2. Post comments (good ones) on popular blogs with your new website in the URL box. Try to hit the “DoFollow” blogs for maximum link popularity benefit”.

3. The Digg trick. I’ve successfully used this many times, and it seems to have a nice success rate. First, submit an article on your site to Digg, then get the Digg URL that your story is at, and finally, go to Pingomatic and ping the Digg URL of your story.

4. Speaking of Digg, also submit your site to all the big social media sites (del.icio.us, reddit, Stumbleupon, Sphinn, etc…)

5. Leverage the power of an existing site or blog that gets crawled frequently. Doing this alone can usually get your new website indexed very quickly. This especially works if you have a blog that Google visits a lot. Just adding an inbound link to your new site will probably get it indexed in 24 hours or so!

SEO Crossword Puzzles

SEO Crossword Puzzle by eCentral Marketing

Test your search engine optimization knowledge on the SEO Crossword Puzzle.

SEO Crossword Puzzle by Blogstruk

How much do you REALLY know about SEO? If you're like me you're still learning but if you're following the teachings of The 3 Wise Men of Internet Marketing your knowledge and understanding of this topic should be increasing at a fairly steady rate. For giggles, let's see how much you know.

SEO Crossword Puzzle by Webconfs

This interactive crossword puzzle for check your SEO knowledges.

SEO Books

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Publisher :Wrox Press
Author(s) :Cristian Darie
ISBN :0470100923
Release Date:16 April 2007

Description:Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search
engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines,and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an
organization. They must work together. This book aims to educate both sides in that regard.

101 Ways to Promote Your Web Site

Publisher:Maximum Press
Author(s):CA, Susan Sweeney
ISBN:1931644217
Release Date:01 October 2004

Description:The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners,corporate marketing managers, and consultants seeking the skills needed to make a web site successful.

Search Engine Optimization

Publisher O'Reilly
Author(s):Harold Davis
ISBN:0596527861
Release Date:01 May 2006

Description:SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites.

Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.

The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:

* Understanding how to best organize your web pages and websites.
* Understanding technologic and business tools available that you can use to achieve your SEO goals.
* Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.)
* Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).

When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Search Engine Optimization for Dummies

Publisher:For Dummies
Author(s):Peter Kent
ISBN:0764567586
Release Date:12 April 2004

Description:Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems. The eight search systems you really need to impress and how to get your pages into them. Keywords and how to choose them strategically and use them often. Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories. Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites. Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content—original or recycled. Use specialized search systems to attract valuable, highly targeted traffic. Use link popularity to boost your position and your PageRank. Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization. For Dummies will help you make the Web site hit list.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

Publisher:For Dummies
Author(s):Peter Kent
ISBN:0471979988
Release Date:08 May 2006

Description:Plan your strategy and use the right keywords. Find out what search engines like and how to boost your ranking How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top. Discover how to
* Create search engine- friendly pages
* Choose powerful keywords
* Increase visibility
* Encourage other sites to link to yours
* Avoid penalties
* Use pay-per-click advertising productively

Search Engine Optimization: An Hour a Day

Publisher:Sybex Inc
Author(s):Gradiva Couzin
ISBN:0471787531
Release Date:13 June 2006

Description:Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

Search Engine Visibility

Publisher:New Riders
Author(s):Shari Thurow
ISBN:0735712565
Release Date:30 December 2002

Description:Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

Code Validation Tools

FEED Validator

This is a validator for syndicated feeds. It works with RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, 1.1, and 2.0. It also validates Atom feeds.

To use it, simply enter the address of your feed and click Validate. If the validator finds any problems in your feed, it will give you messages for each type of problem and highlight where the problem first occurs in your feed. If you're unsure what a message means, click the "help" link next to the message for a fuller explanation.

Markup Validation Service

This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets or to find broken links, there are other validators and tools available.

Backlink Tools

Backlink Check Tool

Knowing who is linking to you and what link text they're using is one of the most important aspects of search engine optimization. This tool checks your backlinks (only showing one backlink per URL that links to you) and shows the link text used to link to you. It takes a while for this SEO tool to run, but when it finishes, you've got a great report. This is a 2 part Internet marketing tool. When the first part finishes, you'll get a summary that will help you analyze what percent of targeted link text you have, and you can compare to your competitors to find the optimum percentage of a specific anchor text phrase you should be using in your link text.

Backlink Builder

This tools help you build a LOT of quality backlinks, it searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc. Most of the results could be potential backlinks.

Backlink Summary

This tool will give you get a summary of your competitors backlinks.

Backlink Anchor Text Analysis

It is not enough just to have a lot of backlinks, it is the Quality of backlinks along with the Quantity that help you rank better in Search Engines. This tools help you determine the backlinks of your website and the link text used by your backlinks to Link to your website.

Alexa Tools

Alexa Page Ranking

Detailed information about Web sites, traffic details, contact info, related links and more.

Alexa Rank Tool

Check your website's Alexa Web Rank without the toolbar. Also your website ranking for today, 1 week and 3 months average rank.

Alexa Ranking

Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors! This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web.

Alexa Related Rank Check

Use this tool to check several Alexa ratings at once. This could be useful when checking out your competition.