Avoid Supplemental Index in Google

The number of supplemental results you have on your site depends on the quantity and quality of links from other domains linking to your site - otherwise known as PageRank - and how that juice is distributed throughout your site.

1. Improve a page's PageRank by getting more quality, relevant inbound links.

2. Improve PageRank distribution by optimizing internal links.

3. Maintain a natural link profile to prevent inbound link devaluation.

Simply put, improve a page's PageRank by getting more quality, relevant inbound links.

> Install a 301 redirect in .htaccess from non-www to www

> Install a 301 redirect from /index.html to /

> Don't link to http://www.domain.com/index.html.

> Install META ROBOTS=NOINDEX on duplicate pages.

> Check the web for copies of your page.

> Prevent multiple URLS from referring to the same page.

> 404 invalid urls. For example, if your site is dynamic, make sure URLs like don't return a status 200.

> Get rid of long session IDs.

> Too many parameters in your URL.

> Don't put the same content on multiple domains.

> Use unique TITLE/META description tags.

> Make sure your META description tags are no shorter than 60 characters.

> Move navigation below content in your source.

> Get rid of TABLES. Use CSS.

> Store CSS/JS in external files.

> Validate your page.

> Start off your main content with a H/P combination to make the most important part of your page easy for Google to find.

> Beef up your page.