SEO Books

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO

Publisher :Wrox Press
Author(s) :Cristian Darie
ISBN :0470100923
Release Date:16 April 2007

Description:Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search
engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines,and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an
organization. They must work together. This book aims to educate both sides in that regard.

101 Ways to Promote Your Web Site

Publisher:Maximum Press
Author(s):CA, Susan Sweeney
ISBN:1931644217
Release Date:01 October 2004

Description:The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners,corporate marketing managers, and consultants seeking the skills needed to make a web site successful.

Search Engine Optimization

Publisher O'Reilly
Author(s):Harold Davis
ISBN:0596527861
Release Date:01 May 2006

Description:SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites.

Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.

The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:

* Understanding how to best organize your web pages and websites.
* Understanding technologic and business tools available that you can use to achieve your SEO goals.
* Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.)
* Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).

When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Search Engine Optimization for Dummies

Publisher:For Dummies
Author(s):Peter Kent
ISBN:0764567586
Release Date:12 April 2004

Description:Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders—not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Search indexes or engines, search directories, non-spidered indexes, and pay-per-click systems. The eight search systems you really need to impress and how to get your pages into them. Keywords and how to choose them strategically and use them often. Submitting to the directories, including the biggies (Yahoo! Directory and the Open Director Project) and second-tier directories. Using shopping directories for e-commerce sites, complete with a list of nine popular ones and CPCs (cost per click) for various types of merchandise on various sites. Written by Peter Kent, e-commerce consultant, popular speaker, and critically-acclaimed author, Search Engine Optimization For Dummies helps you build a search engine- friendly site (or fix an existing site) and build traffic, showing you how to: Use effective Web site structure and text, including filenames, directory structure, title tags, descriptive meta tags, keyword meta tags, and an HTML navigation system, Avoid things search engines avoid, such as frames, invisible navigation systems, including those created with Java applets, Java Scripts and Macromedia Flash, cluttered sites overloaded with HTML unrelated to content, and more Bulk up your site with content—original or recycled. Use specialized search systems to attract valuable, highly targeted traffic. Use link popularity to boost your position and your PageRank. Complete with a tear-out cheat sheet and information about Web sites you may want to hit for even more information, Search Engine Optimization. For Dummies will help you make the Web site hit list.

Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))

Publisher:For Dummies
Author(s):Peter Kent
ISBN:0471979988
Release Date:08 May 2006

Description:Plan your strategy and use the right keywords. Find out what search engines like and how to boost your ranking How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top. Discover how to
* Create search engine- friendly pages
* Choose powerful keywords
* Increase visibility
* Encourage other sites to link to yours
* Avoid penalties
* Use pay-per-click advertising productively

Search Engine Optimization: An Hour a Day

Publisher:Sybex Inc
Author(s):Gradiva Couzin
ISBN:0471787531
Release Date:13 June 2006

Description:Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.

Search Engine Visibility

Publisher:New Riders
Author(s):Shari Thurow
ISBN:0735712565
Release Date:30 December 2002

Description:Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

"Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com