Google Analytics Shows Keywords with Zero Visits
it, but not visits as recorded by the tracking code on your site.This
might happen if the visitor visits your website through one traffic
source, then goes back and visits your website again through another
traffic source during the same session. For example, let's assume that
the visitor first came through an organic search, went back to Google
to refine his search and then came back to your website through your
AdWords ad. In this case, the keyword in the organic search will show
a visit, but the revenue from the conversion will be attributed to the
most recent traffic source, which is your AdWords ad. Since the
visitor returned to your site during the same session, the second
keyword will show zero visits but will have revenue attributed to it.
We understand that this may cause confusion, and our engineers are
currently working on a more intuitive way of displaying this
information.
Thank you for your understanding in the meantime."
So it looks like the keyword used in the first visit will show the
visit, but the second keyword will show 0 visits
