Wednesday, November 26, 2008

Google Search Based Keyword Tool


Google Gives Us Search Based Keyword Tool & Updates Keyword Data in Other Tools

Google has launched a new tool called the Search-Based Keyword Tool which lets you know which keywords your customers are searching for and which you should advertise with based on your site's content. From an interview with Barry and Google at Search Engine Land, the goal of this tool is to "give advertisers a look at keywords that they are currently not advertising for that might bring in a positive ROI."

Looks pretty impressive -- a lot of good information is provided. Now is this tool linked from any existing Google property or only a bunch of blog posts?

Also, it seems that Google has also updated the Google AdWords Keyword Tool. One member notices that the October 2008 number for searches has been updated. Perhaps this is related (or not) to the launch of the new tool.

9 Google Bookmarklets for SEOs


  1. Search selected text on Google (by Stuntdubl): highlight the word and search for it in Google. (search results open in the same window)
  2. Google Insights Bookmarklet (by Google Tutor): search Google and then click it to see the searched term stats in Google Insights;
  3. Google Trends Websites (another one from Google Tutor): shows Google trends for the current domain.
  4. Google Cache bookmarklet allows for a quick access to the cached version of the current page. I am sure, as an SEO you often need to view a page saved Google copy - so you will find it quite useful.
  5. X-Browser SEO bookmarklet (by Search and Social) allows to quick access to the page and domain important SEO statistics right from Google search results (and offers many features besides enhancing Google search). Works too slow with me though…
  6. Google definition: highlight a term on page and get the definition from Google (probably, not too often used by SEOs but can be very useful for bloggers and copywriters).
  7. Blog search: finds blog mentions of the highlighted term (based on Google Blog Search);
  8. Search this domain: (based on site: operator) give it a term and it will search for it in Google within current domain only.
  9. Show similar pages: (based on related: operator) shows the page co-citation.
Thursday, November 13, 2008

Top Secret SEO Tools


The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.

First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:

  • User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.

  • Search Status Firefox plugin shows you various time saving information all in one place

  • Header Checker

  • SiteUptime lets you know when your site goes down

  • Domain Tools Bookmarklet that gives you whois information on the domain name you’re looking at. Also shows other domain names someone owns (paid)

  • Ping time shows how fast your site responds to web requests. If slow, it can cause issues with spidering.

  • Keyword tools: WordTracker.com, KeywordDiscovery.com, tools.seobook.com also offers a free keyword tool

  • SEOBook - SEO for Firefox

  • SpyFu scrapes Google AdWords and can give information about competitor keyword purchase activity

  • Compete.com shows competitor traffic and keyword information (paid tool)

  • Caphyon Advanced Web Ranking - rank checking tool

  • Link Harvester shows unique linking domains to a specific URL, deep link ratio, number of .edu links, etc

  • Hub Finder - will find collections of sites that all link to a particular URL. If they link to that URL, maybe they will link to you.

  • Interet Marketing Ninjas - a Strongest Subpage Tool.

  • SoloSEO.com is a project management tool for SEO projects

  • Link Suggestion Tool shows a list of search phrases you can combine with keywords to research link opportunities

  • Xenu Link Sleuth broken link tool.

  • Roboform remembers form field information for filling out information

  • Jing Project ScreenCapture

  • Copyscape will show you any time someone copies your content on the web

  • DupeCop

Next up is Rand Fishkin of SEOmoz with “6 Tools that Rock” and promises there is very little if any overlap with Todd.

  • SEO Automatic Tool - looks at common on page optimization factors and offers recommendations.

  • DaveN’s Keyword Density Tool will analyze keyword occurrence on-page and it surfs as Googlebot.

  • blogpulse - Tracks millions of blog feeds and provides insight into what bloggers are discussing as well as trends of phrases over time.

  • LinkfromDomain Command @ Live.com - who is a particular site linking to. (linkfromdomain:toprankblog.com)

  • Historical PageRank Lookup from SEOmoz tools

  • Linkscape SEOMoz is a crawl of the web that offers metrics on link and score mozrank on the domain level and at the URL level. Shows who 301 redirects what page, anchor text distribution and others.

Last up is Andy Beal from Marketing Pilgrim.
  • SEOResearchLabs.com offers keyword research for $100. Extensive spreadsheet of keyword data.

  • SEO Link Analysis - Firefox extension gives you a bit more information when opening such pages, it gathers the PageRank for the linking page, the anchor text used on the link, and checks whether the link is nofollowed or not

  • Google Webmaster Central -

  • Backlinkwatch.com - Shows the URLs of link sources, PageRank, follow/nofollow.

  • SEMCheck.com - $12 tool that automates basic SEO functions and issues.
Now we have the Q and A which mentioned additional tools: